Myths in gold and diamonds: the story of Mia Ru Jewelry Romanian brand

Every piece is a voyage over continents and civilisations. Every medallion tells a story. Therefore, the gold chains are created in the heart of the gold district, in Vicenza, Italy, the medallions are made to order in the partner jewellery atelier in India, home to talented artisans for over 40 years and the pieces are telling the stories about mythical female archetypes from Greece. “My goal was to create jewellery so precious and durable that it would become an heirloom, passed down through generations. Because a beloved piece of jewellery becomes a part of who you are”, says Delia Rotaru, founder of the Romanian brand Mia Ru Jewelry. 

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We could find the MiaRu Jewelry… on the website miarujewelry.com + can also see the collection on Instagram @miarujewelry. 

Jewellery because…

…because we buy jewellery with intention, and it carries a deeper meaning. I think a beloved piece of jewellery becomes a part of who you are. It is a form of self-expression, there is creative energy both in the process of making it and in the act of wearing it.

Tell me about the voyage that your jewellery is making to arrive in our jewellery boxes. 

It all starts with the concept, which I usually explore through multiple mood boards. Then I start drawing the design until I have something I am happy with. When the sketch is final it will become a digital version of the jewellery called a CAD. Based on it the ateliers I work with will produce the piece: they cast it in 14k solid gold. The polishing, stone setting, soldering, and enamelling are all done individually, tailored to the unique requirements of each design. Each piece is then marked with our brand and stamped with the 14-karat gold mark. When it arrives locally it also goes through the DMPPPPK process, the institution in charge with attesting the quality of any precious metals that are sold on the market. This entire process takes between 4-6 weeks to complete, adding to the design stage that can take 2-3 months depending on how complex the collection is. 

Why are they manufactured in India? 

I wanted to create jewellery that I truly love – pieces that have deeper meaning and that stand the test of time. I had so many boxes filled with jewellery I only wore once, mostly because the materials were not made to last. My goal was to create jewellery so precious and durable that it would become an heirloom, passed down through generations.

That is why I chose solid gold and precious stones, so craftmanship was a very important aspect of the creative process. Finding the right artisans was a laborious process and it took a lot of time and patience. I am very happy with the ateliers that I work with now. The gold chains are created in the heart of the gold district, in Vicenza, Italy. The medallions are made to order in our partner jewellery atelier in India, home to talented artisans for over 40 years. All our jewellery is meticulously cast and handcrafted in 14k solid gold. Our partner ateliers are home to skilled experts that deliver high quality craftsmanship, combining artisanal practice with technology. We only work with Responsible Jewellery Council (RJC) certified jewellers, which is the world’s leading sustainability standard setting organization for responsible and ethical jewellery throughout the entire supply chain. 

Your love story with fashion has started with…

My mom’s jewellery of course, as it is for most little girls: I was simply fascinated by her cabinet where she kept all her precious pieces. Most of them were inherited or gifted and I spent hours looking at the beautiful shinny pieces. A pair of earrings made of gold and amber were my first crush. 

This actual collection is about… 

In the Féminité Archétypale Collection I created four medallions, cast in 14k solid gold, diamonds, gemstones, and cultured pearls. It was inspired by the feminine archetypes, each medallion is dedicated to one of the four archetypes, the qualities it brings forward, the perspectives it offers. The inspiration came when I was finishing my last year of studies in analytical psychology and I chose to do my paper on the feminine archetypes, a model described in 1956 by Toni Wolf, a student of C. G. Jung.

The Amour Medallion, carefully cast and hand-finished with intricate details, is inspired by the Mother archetype and it symbolises the essence of love, the one who cultivates connections, and sustains life.

The Muse Medallion was born from the belief that everything is art, and everyone is an artist. Inspired by the archetype of the Hetaira, the one who can translate the inner world and creative inspiration into artistic form.

The Athéna Medallion is inspired by the Amazon archetype, the strategist, wise, independent, and capable of making her way in the world. The strength of a solar nature balanced with the quiet power of vulnerability.

And the Inari Medallions are inspired by the Medial, the one who asks for the deeper questions, symbolised by the sparkling citrine, the radiant green peridot, the soft-hued pink quartz, and the deep chocolate smoky quartz.

All the medallions have a special clip-on bail, making them a porte-bonheur charm that you can attach to any of our necklaces with ease, alone or together. They are designed in a modern aesthetic with retro undertones, so they match beautifully together and are made to be worn every day.

As I saw, every medallion has a story. What is the next story you wanna tell? 

The next story is still work in progress, but for sure that creativity and self-expression will be at the centre as they also were in my first collection. I am inspired by people around me, by their diversity and inner beauty and I hope to be able to create jewellery that will inspire them to wear it every day and pass it down to their loved ones.

If your jewellery could sing, the music would be… 

I believe that jewellery, like music and all forms of art, has a transformative energy. Each piece becomes a part of who you are, and it reflects your distinctive view of the world. It is a form of self-expression. If my jewellery could sing the music would be French ‘60’s music. 

The biggest challenge for a designer nowadays would be…

For sure the diversity of creations, which is also a great thing: you can find so many beautiful jewellery pieces  and fashion in general. But in this abundance of options, it becomes harder to make yourself seen as a designer an also harder for people to make a choice. There is so much repetition and overlap that sometimes you feel caught up in the same aesthetic as everyone else. And here is the challenge for the designer, to offer something that is closer to your who you are. 

The next collection will be about… 

…about small and beautiful things. When I started working at the mood board for the next collection the direction came naturally as a more playful one. I want to use words, colour, and make it a fun collection inspired by the small pleasures of every day.

About you, Delia Rotaru, we should know… 

I am passionate about all forms of art and about finding ways to express our own creativity. I started my career in the corporate environment and from last year I launched Mia Ru with the hope that it becomes an exciting new journey in my life.

Photography: Mia Ru, dreamingof.net.