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Electric love: meet the new Renault Captur E-Tech Plug-in Hybrid

March 26th, 2021 / by Alina Aliman / in: SuperCars / 2 Responses

More power, less consumption. Same speed, much care for the planet resources. And practically no worries related to charging. Do you think that is still impossible? Well, you didn’t meet the new hybrid model from Renault. Yet. The Renault Captur E-Tech Plug-in Hybrid. I forgot to tell ...

4 reasons to go off road. With a Mercedes-Benz SUV, of course.

August 24th, 2020 / by Alina Aliman / in: SuperCars / No responses

When all the (usual) plans are canceled, it’s time to think outside of the box. Or, a better way to put it, to think from inside of a bigger car. To hit the road, instead of taking a flight. And to change the usual two seats roadster with a SUV. What I am trying to say is… go off road, go ...

5 reasons to love the new MINI Electric

July 19th, 2019 / by Alina Aliman / in: SuperCars / No responses

Spoiler alert: it looks like a MINI, it tastes like a MINI (drive), it is #ChargedWithPassion. I was happy to see, at the worldwide lunch, the new MINI Electric. And it was just perfect. 3, 2, 1, Start. Get MINIfied.  OK, I have to confess that I cannot imagine myself living without a car, ...

Marketing Games are ON!

November 23rd, 2018 / by Alina Aliman / in: SuperCars / No responses

Cum poți să schimbi regulile jocului într-o industrie destul de controversată? Ei bine, este simplu: nu schimbi regulile, schimbi jocul cu totul. Bine ați venit în arena #marketing #games. Faceți cunoștință cu un #gamechanger.  Să fiu sinceră încă de la început: pentru ceva ...

Into the woods: Paris Fashion Week fall/winter 2018 collections

March 9th, 2018 / by Alina Aliman / in: Dazzling stories / No responses

(partnership with Mercedes-Benz #mbcollective) In a world suffocated by consumerism, in a community marching on a fast-forward speed to another season, the Paris Fashion Week, this month, has decided to take a break. And to explore more the nature, the faraway lands, the flora & fauna and to ...

The Italian job: Tommy Hilfiger and his racing show at Milano Fashion Week

March 2nd, 2018 / by Alina Aliman / in: Cool things / No responses

There is no better way to show a Hilfiger collection than a stage full of cars and race for… shopping now all the outfits on the catwalk. TOMMYNOW “Drive” was the name of the show put together, this year, at Milano Fashion Week (last season, Tommy Circus landed in London). The looks could ...

When the brand is all about you: the 3 designers we love 

February 27th, 2018 / by Alina Aliman / in: Dazzling stories / No responses

((partnership with Mercedes-Benz #mbcollective) What do you see when you close your eyes and think about a collection you like? The logo of the house? A certain atmosphere, a mix of texture, shapes and sounds? Or, maybe, the figure of the cool designer is popping into your mind? And it’s normal ...

The happy season – what I liked at Paris Fashion Week SS18

October 6th, 2017 / by Alina Aliman / in: Cool things / No responses

(partnership with Mercedes-Benz #shesmercedes) “Clap along if you feel like happiness is the truth / Because I'm happy”… I could have been singing this all the way to Paris shows this season. Because these days, I saw a lot of colours, happy moods and bold clothes. Paris Fashion Week SS18 ...

Five for tomorrow: the designers and the muses

September 28th, 2017 / by Alina Aliman / in: Dazzling stories / No responses

(partnership with Mercedes-Benz #shesmercedes) It is hard to love fashion since you were 10 but to wait 20 years until you open your own business. It may be tough to start from nothing but a pair of scissors or to feel like a wanderer through your own country. It is not easy to be Miss Perfect ...

10 Russian designers spotted at Russia Fashion Week

March 22nd, 2017 / by Alina Aliman / in: Cool things / No responses

The fashion show is not over. Practically, is not over until the next fashion month (or season) starts again. Therefore, the Mercedes-Benz Russia Fashion Week just ended and I have spotted some new and interesting talents on the runway. (Photo up: Tako Mekvabidze) When it comes to fashion, ...