MURMUR presents “Great Expectations”, the ss2024 ready-to-wear collection

Entitled “Great Expectations” and inspired by the duality and contrast between old and new, the collection of the Romanian brand redefines aesthetic limits by reinterpreting the classic with an avant-garde vision. MURMUR presents “Great Expectations”, the ss2024 ready-to-wear collection. 

#FashionBlogger #FashionTrend #RomanianDesigner #English

MURMUR – Instagram @murmurclothing. www.murmur.ro 
Read HERE an interview with the designer Andreea Bădală, Founder & Creation Director.

Made in an immersive setting within MINA – Museum of Immersive New Art and animated by chandelier projections, ambient lights and digital experiences, the MURMUR spring/summer 2024 collection launch event aimed to offer fashion lovers a multi-sensory experience under the theme “Great Expectations”. The event is a continuation of MURMUR’s commitment to merge fashion with technology and digital art, offering guests a new dimension to the fashion experience.

About MURMUR ss2024 collection…  

• Explores aesthetic antitheses – from old and new to the dialogue between abundance and minimalism. 
• Inspired by the pure white of the bride and the sensuality of vintage underwear, the collection evolves towards minimalist aesthetics, with a strong masculine presence, materialised through shirts and jackets. 
• The pieces of the new S/S2024 collection are an exploration of the decades, from the ’50s to the ’90s, culminating in contemporary accents.

“It is a personal and artistic journey, starting from Great Expectations, exploring the power of reinvention and the beauty of contrasts: past and future, broken and reborn, delicate and strong, giving the wearer a unique freedom of expression”, said Andreea Bădală, Founder & Creation Director MURMUR.

Show partners: makeup artists & hairstyle artists from Endorphin Lab, YSL Beauty, First Models Romania.