It was my first time at Milan Design Week. And it was just beautiful. The designers, the energy of the people, the experiences… And the red. yes, really, I am talking about the red colour that seemed to be a leitmotif of my entire experience. Maybe for a reason, maybe I looked (subconsciously) the red things around me. Or maybe, as the French designer Ora Ïto said, at the launch of Red Edition of Ploom… “Put a red thing in a space and it will capture all the attention”? Here they are – 10 experiences that I loved at Milan Design Week 2024 (the Red Experience by Ploom included).
The Red Experience could have been visited throughout Milan Design Week, April 16-21 2024. Red Edition of Ploom by Ora Ïto will be launched in Romania this year.
What did I like at MDW2024 (well, not the queues ;)?
1. First: the Red Experience by Ploom X Ora Ïto in the design district Tortona, Mila, Italy. It was a very cool experience and I loved every minute of it. Ploom debuted at Milan Design Week with an immersive experience that celebrates the launch of the exclusive Special Edition Red collection produced in collaboration with Ora Ïto, the talented French designer whose signature is the concept of “Simplexity”, or the transformation of complexity into simplicity. “Red is a highly symbolic color with a strong visual impact. Place even a single red object in an empty room and you will immediately feel its unique energy.”
2. The “Lines of Flight”, the installation of the 5th edition of Porsche’s “The Art of Dreams”, a large suspended network to climb in the city center. Since its launch in Paris in 2021 at Palais Galliera Museum, “The Art of Dreams” has visited major art platforms, including Singapur Art Week, Milan Design Week and Art Basel Miami Beach. Plus: the special chair line with Vitra and the photographies inspired by the iconic pepita houndstooth motif first featured in 356C, 911 Porsche.
3. This year at Milan Design Week, fashion brand Bottega Veneta joined forces with Cassina and Fondation Le Corbusier to present a captivating large-scale installation titled ‘On the Rocks.’ A visit to the Palazzo San Fedele in Milan reveals the exhibit’s centerpiece: the LC14 Tabouret Cabanon, a timeless table design by Le Corbusier that shows the exceptional craftsmanship of the Cassina carpentry workshop.
4. The Loro Piana space with furniture that I would love to take home, in an installation honouring the work and vision of the great Milanese architect and designer Cini Boeri. “A Tribute To Cini Boeri” – a showcase of Boeri’s most iconic pieces from the late 1960s and early 1970s, sumptuously dressed in Loro Piana Interiors’s most exclusive fabrics.
5. The collection of brooches“Fragilità Nuova” by Czech designer Tereza Otáhalíková, especially for Ploom – inspired by the theme of finding balance between the fragility (delicacy) of flowers and the world of rough masculinity. The author’s work refers to traditional Jablonec jewelry and Czech glass.
6. A new discovery at Milan Design Week 2024. A space reuniting a French brand of interior design, Philippe Hurel with a French young painter, Bastian Ogel. Of course, in red tones, what else?
7. Hong Chul Wonderland by Okuda San Miguel for Noroo kaleidoscopic installation in millions of colours, seen in Tortona Design District. Hong Chul Wonderland project was a vibrant space demonstrating the brand’s colour trend forecasting – embodies the brand’s visions and concepts, aiming to provide visitors with an immersive experience.
8. The Audi Karmann Asso di Picche, designed by Giorgetto Giugiaru in 1973, a model that had a lot of influence in design of other car models (including that one of Lancia Delta in 1979 – for those #carlovers who know me… you know what I mean here. Also the new concept was presented here by Italdesign (not so cool as the old one, I would say). The red interior is something else.
9. The new neon poufs signed by my favourite interior designer, Karim Rashid, seen in Tortona Design District.
10. The Ploom flagship store on Corso Como. And especially the swing. 🙂
Plus… The ingenious toys (from origami to fidgets or wood puzzles by a Japanese brand Bud / The new lamps signed Tom Dixon / The Chiquita house (yep, you read it right, the bananas went crazy here) in a pop-art spaced designed by the Brazilian artist and painter Romero Britto / The installation, entitled “Corpo Unico”, focuses on the relationship between light and contemporary art, hosting a selection of works by the Turin sculptor Salvatore Astore / Lollapalooza & Riviera restaurants in Milan.
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