#sustainability is not just a word. For some designers, it could be the starting point of their future collections. This summer I have noticed some new names with some interesting approaches on sustainability and recycling. Therefore, here they are: 5 young sustainable brands.
#FashionTrend #Sustenability #English
BAOBAB – https://baobabswim.com/
It is a swimwear brand from Colombia founded by Isabella Espinoza in Bogota, in 2015. “We want everyone to have fun with our product without damaging our planet” says Isabella Espinoza.
BAOBAB is a restorative brand with sustainability in its core. “We wanted to close up the cycle so we became a circular business model. We turn waste into iconic pieces while restoring ecosystems. We take plastic and fishing nets out of the ocean to make our pieces. The fabric is made from sustainable techno fabric made of recycled polyester. The printing process of our fabrics generates zero water and chemical waste. We love giving color to our materials but we also love the colors of our earth. Natural resources always come first”, says the designer.
r.l.e – https://www.rlehouse.com/
It s London based sustainable brand that just has unveiled its SS22 collection “Spring in C Minor”. Inspired by the designer’s daily thoughts, observations and the film “Call Me by Your Name”, the collection hopes to express the “most pure and honest feelings that arise at the beginning of love, awakening alongside self-entanglement”.
r.l.e is a London-born sustainability focused, designer brand founded in 2021 by Chinese designer Qixin Zhang. The brand name is inspired from the word ‘rule’ without the letter ‘u’, stands for r.l.e’s unique brand corner: Being yourself without any definition. r.l.e aims to shape an entirely new fashion world with a truly evolutionary essence, ensuring that sustainability is rooted in every corner of the brand identity.
Sehnsucht Atelier – https://www.sehnsucht-atelier.com/
Rebecca Mzwei grew up studying Greek and Latin literature in Italy, which strongly influenced her vision of humanity and eventually led her to found Sehnsucht Atelier in 2020. Sehnsucht Atelier shapes a universe of poetic nostalgia inspired by mystical and yet powerful creatures from an ancestral and eternal past.
Entirely made in Italy, all manufactories are based between Emilia Romagna, Veneto, and Milan accordingly with the brand’s will to champion local artisans and promote Italian craftsmanship. 95% of the fabrics are organic and eco-friendly certified GOTS – silk, chiffons, satin, velvet, silk -crepon, lace, vinyl and vegan leather made out of apple skin. The brand’s lines are conceived as different Chapters of an on-going story rather than canonic collections.
DZHUS – https://www.irinadzhus.com
Is a conceptual clothing and accessories brand founded in 2010 by Ukrainian designer and stylist Irina Dzhus (read here other articles about her). Avant-garde yet utilitarian, DZHUS designs are internationally recognised by their innovative cut and multi-purpose transformations.
As a vegetarian-friendly brand, DZHUS uses only ethical materials. In 2019, DZHUS won the Cruelty-free Fashion prize at Best Fashion Awards Ukraine. In 2021, DZHUS’ eco project, “Unpacking”, was awarded a special prize at Fashion Film Festival Kyiv. Since the war began, DZHUS has been donating 30% of its profit to Ukrainian animal rights organisations and the army.
“PSEUDO” is the last collection DZHUS has released before the war. Duality and hidden senses are undividable from DZHUS design itself, offering numerous metamorphoses of clothing and accessories, and clothing into accessories.
Khajornsak Nakpan – @khajornsak_nakpan
At Romanian Jewellery Week last year I have discovered some materials that looked like a thin paper is, actually… a textile substitute material obtained by synthesising natural fibre and melanin from good bacteria to cellulose sheets. And the designer Khajornsak Nakpan, whom I talked about this sustainable fabric and about the unusual pieces of jewelry. This year, the designer from Thailand took the process to a new level, trying to prove, in n artistic-scientific research, potential of the innovative biological material from synthesised pre-historic soil from Pang Mapha District, Mae Hong Sorn.
And that is how this research became the base for the new pieces – “Layers (ME) Soil: Body ornament from the highland archaeology project in Pang Mapha District, Mae Hong Son Province.