A collection that I love: DZHUS spring/summer 2020

Innovative cuts and transformative clothes, multifunctional garments and austere industrial aesthetics, plus some cruelty-free materials: the new DZHUS spring/summer 2020 collection is one to love. 

DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus. – www.irinadzhus.com  / Instagram: @dzhus.conceptual.wear
READ an interview with the designer here, on www.dreamingof.net. 

• About DZHUS spring/summer 2020 collection, “Algorithm”
• Reconsidering norms and standards through the prism of her distinctive approach, designer Irina Dzhus comes up with an alternative concept of an office attire.
• The collection draws inspiration from the structured system of work process, referring to both design development and sequence of the production rituals, poetical in their accuracy.
• Complex yet minimalistic-looking, the garments offer numerous unexpected transformations, which have already become DZHUS’ creative trademark. For some of the items, modification options count up to 20.
• Traditionally for the brand, the fabrics used are highly textured, including crushed cotton and linen, fine pleating and see-through organza resembling tracing paper – just to name a few. 

About the brand
Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and austere industrial aesthetics.
Ethically manufactured using cruelty-free materials, all DZHUS products are vegetarian- friendly.
Short-listed for the International Woolmark Prize in 2015, DZHUS present their collections during Ukrainian Fashion Week and Paris Fashion Week. DZHUS clothing is stocked at concept stores in the USA, Japan, Austria, UAE, Saudi Arabia, Australia, and sold online worldwide.

Photo: Ania Brudna @aniabrudna
Styling: Irina Dzhus / DZHUS Style Studio @irina.dzhus
Makeup & hair: Marina Averyanova / Y.Vision Creative Group @averyanova_mkmua Models: Anastasia Kolenkova @a.kolenkova, Dasha Savchenko
Styling assistant: Andrii Popov @popovandrii
Vegetarian-friendly shoes: House Martin @housemartinkiev 

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