The art of being a jewellery: meet the newest gallery, The Sense of Beauty
Have you ever thought that a jewellery is not just a piece of accessories? Did you look at your designer ring or necklace the same way you admire some beautiful paintings? Catching all its details, inspecting all the craftsmanship? Yes, I know you did. 🙂 Therefore, when a jewellery is a piece of art, it deserves to be exposed, as a painting, in a gallery. At The Sense of Beauty you can see the jewellery not only on a shelf, but also in a digital gallery that puts them into the right light.
How it works?
The Sense of Beauty is a digital jewellery gallery founded to showcase the work of cool and independent designers. It offers a curated line-up of handcrafted jewellery, selected to inspire emotions and celebrate individuality, from artisans that respect the values of sustainability and ethic trade.
The Gallery select different pieces from different artists and keep them in the exhibition for a period. Some pieces that show interest can become part of the permanent line-up.
“When I choose jewellery pieces, I have in mind the people that desire to make a statement with their everyday choices. For me it is the creative act that matters, I want the jewellery to be recognized, understood, and finally to be worn. Is not about what is in fashion right now. I am proposing pieces that are made to last, with no season boundaries, easy to wear and created ethically.”, says Diana Iordache, founder of The Sense of Beauty.
The artists on display right now…
First, Angela Ciobanu, a Romanian artist. After shifting from a career in architecture, she set up her eponymous jewellery label, soon to become a multiple award winner worldwide. She perceives her studio as a ground for experiments where creativity meets traditional manufacturing techniques and innovative technology.
Then, Aliki Stroumpouli, a contemporary Greek jewellery designer with a background in sculpture. Her work can be found in galleries, museum shops, selected boutiques in Greece and abroad. Inspired by the surreal, her creations surprise and often scandalize – her favourite theme is the eye and the gaze.
Elsa Mouzaki studied graphic design at Vacalo School of Arts in Athens before moving to Los Angeles to continue her studies at the Art Center in Pasadena. While studying graphic design, she enrolled in a jewellery design course, so in 2000 she launched her brand Elsa Mouzaki Jewellery. Her work explores the notion of female sensuality through timeless designs.
Pavlina Verouki – while studying in the School Of Fine Arts of Athens, she began to work as an assistant designer in renowned jewellery workshops, learning the art of goldsmithing. After completing her master studies in Visual Arts at the Dutch Art Institute in the Netherlands, she continued to work on goldsmithing, launching her jewellery brand. You can find her work in many locations in Greece, the Theocharakis Foundation For The Fine Arts and Music and the Stavros Niarchos Cultural Center.