A fragrant shower gel has been rendered in a familiar dishwashing liquid bottle, a silky No.5 scented body lotion is offered in a utilitarian squeeze pouch. In black and white, the new limited edition of Chanel products Chanel Factory 5 are waiting for the fans. The Chanel Factory 5 line is dedicated to the iconic fragrance.
The pop-ups where you could see the collection (Paris, London, Monterrey Mexic, Chengdu Mainland China, Hong Kong SAR, Séoul, Kyoto, Bucharest) are imagined as theme parks dedicated to N°5. The experience is intended to be entertaining and offers a journey around the 17 products in this limited edition collection.
Chanel Factory 5
For a century, N°5 has regularly reinvented itself and continues to surprise us. To celebrate the centenary of the iconic fragrance, the House of Chanel has created a new, limited edition collection, to be discovered in its production site specially recreated for the public. “There can be as much value in products that we use regularly as in products that we use for very special occasions”, says Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources for Fragrance and Beauty, who helped spearhead the limited-edition Factory 5 capsule collection.
Body oil in a burette, bath tablets in a tea tin— by reusing 17 everyday objects in this collection, N°5 has subverted their functions, demonstrating once again that luxury is in the experience we have of things. Chanel factory 5 symbolises a return to the essence of the approach initiated by Gabrielle Chanel, her desire to break the codes and free herself from constraints. Through this concept, CHANEL proposes a return to the first packaging of N°5, which was a simple laboratory bottle, a functional object that became luxurious and iconic.