Big mass-market fashion brands (H&M, Inditex, C&A) launched sustainable collections. Luxury fashion houses (as Gucci, Furla, Michael Kors, Burberry, Diane Van Furstenberg, Versace) dropped the use of natural fur. Chopard, the leader of watch and jewellery industry, announced this year that from now on Chopard will use 100% Ethical Gold in its jewellery and watch creations. Chapeau!
New collections from Chopard – on www.chopard.com.
Chopard watches and jewellery are beautifully crafted in-house, this means the Maison is in the unique postion to be able to guarantee control of all processes; from manufacturing to final product, therefore controlling the gold used in its products.
“We have been able to achieve this because more than 30 years ago, we developed a vertically integrated in house production, and invested in mastering all crafts internally, from creating a rare in-house gold foundry as early as 1978, to the skills of high jewellery artisans and expert watchmakers”, the owners said.
What does 100% Ethical Gold use means?
As a family run business, sustainability has always been a core value for the luxury jewellery house.
Chopard defines “Ethical Gold” as gold acquired from responsible sources, verified as having met international best practice environmental and social standards. Therefore, the gold will come from 1. artisanal freshly mined gold from small-scale mines participating in the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes and 2. RJC Chain of Custody gold, through Chopard’s partnership with RJC-certified refineries.
Caroline Scheufele, Co-President and Creative Director of Chopard said: “As a family run business, ethics have always been an important part of our family philosophy. Naturally, we have always put ethics at the heart of the values of Chopard.”
Photography: (C) Chopard