The most sustainable jeans in the world are from C&A
Every time when I buy a pair of jeans (and I have a lot of them :)) I think about the years I will wear it. And that is because I hardly imagine to give away my precious jeans. Or to throw them into the garbage. Therefore, I still have jeans I bought like 15 years ago and they are still pretty. For me, the news that C&A offer jeans that are completely Cradle to Cradle CertifiedTM at the Gold level – technically, the most sustainable jeans in the world – is a big thing.
Designed in partnership with Fashion for Good, a global platform that aims to make all fashion good, the jeans were made with completely sustainable materials and were produced in compliance with the high Cradle to Cradle CertifiedTM Gold level.
C&A deliberately chose jeans – a very complex garment and iconic product. Since jeans are made of different components – and numerous production processes are required – suppliers and factories were selected thoroughly and materials were tested and certified. Some elements, such as the lining material or sewing thread, had to be completely redeveloped. To promote the production of sustainable clothing, the world’s first “Guide on Developing Cradle to Cradle Certified denim”, with lessons learned by C&A, will be published along with the jeans’ product launch on Fashion for Good’s website.
The practical details…
- The jeans are already available in stores. The retail price for the men and women’s jeans is only 29 euros.
- C&A’s Cradle to Cradle CertifiedTM collection is marketed under the #WearTheChange campaign, launched in the spring of 2018. The goal of the campaign is to bundle products with various attributes that make them more sustainable compared to conventionally produced garments, such as Bio-Cotton and Cradle to Cradle CertifiedTM, making it more visible for the customer.
- With approximately 1,500 branches in 18 European countries and more than 31,000 employees, C&A Europe is one of Europe’s leading fashion retailers. www.c-a.com.