Welcome to the House of Had: a new designer to watch
She was named by press “new generation Missoni”, due to her knitwear with a lot of colourful motifs. She is young and talented and she makes wonders with her knitwear design. I am talking about Alexandra Hadji-Kyriacou, the name behind the rising brand House of Had. Therefore, let’s meet the brand and the designer. And to take a look at the fall/winter 2016/2017 collection.
The fall/winter 2016/2017 collection explores the aesthetic of “Attitude” within her textiles and plays with the contrast between manufactured and hand made knitwear.
About the designer: Cypriot born, Alexandra Hadji-Kyriacou studied fashion textiles at Central Saint Martins, specialising in felted woollen knitwear and favouring techniques such as jacquard, intarsia, embroidery and weaving into knit. She gained fashion experience at labels such as Preen and Tom Ford. Then, recently, in Cyprus, she found a local knitting manufacturer who create football scarves and specialised in jacquard and intarsia methods. And she decided to start her own brand. Alexandra took the DNA of the scarves to create her first collection of layered knitwear by using wool and yarns the factory had disregarded. She launched her label House of Had.
About the fall/winter 2016/2017 collection: It explores the aesthetic of “Attitude” within her textiles and plays with the contrast between manufactured and hand made knitwear. The bold colours combined with laid – back comfort allows the wearer to project their own attitude with ease. The main focus in Alexandra’s collection is put on textiles and colour. (bold oranges and red, and all kind of earth shades) But I loved the open-sided tunic dresses, oversized jumpers and scarves and wrapped skirts. They look as cosy as… funny to combine them in a cocktail outfit or a after ski party.
Credits: Mehdi Lacoste (photographs), Isamaya Ffrench (make-up), Scott Jordan (hair)
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