SUMO – Archival Fashion Store & Gallery – opens the first permanent physical location in Berlin 

Pieces from runways of Thierry Mugler, Yves Saint Laurent, and John Galliano, pieces that were acquired for movies like The Hunger Games or And Just Like That. Beautiful outfits, rare runway and collector pieces to carefully curated vintage clothing and accessories such as bags and jewelry, alongside fashion, photography, and art books – all of them could be found, from September 2026, in a physical location in Berlin. Yes, SUMO – Archival Fashion Store & Gallery – opens the first permanent store. (Photo up: SUMO Preview Launch Campaign, Books at the SUMO Store, Berlin 2026, (c) Leonard Drorian, courtesy SUMO.)

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Founded in Berlin in 2021, SUMO, an online store for vintage couture run by Alana Richards, is going public and opens its first permanent space on 12 September 2026 (SUMO Store, Leibnizstrasse 48, 10629 Berlin). – https://www.sumocurated.com/

A little bit more about SUMO… 

SUMO focuses on archival fashion with an emphasis on designers including Thierry Mugler, Yves Saint Laurent, and John Galliano. Opening in Berlin-Charlottenburg, the SUMO Store will house an evolving selection of womenswear and menswear, ranging from rare runway and collector pieces to carefully curated vintage clothing and accessories such as bags and jewelry, alongside fashion, photography, and art books. “SUMO has always existed at the intersection of fashion and art, so Charlottenburg feels like a very natural home for us. At Leibnizstrasse, we are positioned between the luxury fashion of Kudamm and the galleries of Mommsenstrasse – right between those two worlds. I think SUMO brings something different to the neighbourhood: a store focused on archival fashion that complements what is already here while offering something new to this part of Berlin,” says founder Alana Richards.

About the pieces included in SUMO

The selected pieces are characterized by silhouette, construction, and a strong expression of a designer’s vision. The runway is an important reference point for the collection. Key designers and brands include Thierry Mugler, Alaïa, Yves Saint Laurent, Dior by John Galliano, Alexander McQueen, Gucci by Tom Ford, Givenchy, and Jean Paul Gaultier. 

The selection focuses on runway- documented and runway-adjacent pieces from key periods of their work, while remaining open to other designers that align with the SUMO point of view. Research also plays a role in how the collection is presented. Wherever possible, pieces are identified by season and collection, with runway imagery, campaign references, editorial appearances, and other documentation providing further context.

Pieces sourced by SUMO have been acquired for productions including And Just Like That (worn by Sarah Jessica Parker) and The Hunger Games: The Ballad of Songbirds & Snakes, and purchased by clients including Law Roach, Laverne Cox, and Ariana Grande.

Plus: On the occasion of the store opening, SUMO will present the solo show Going Underground by Leonard Drorian, a photographer from Los Angeles.

About SUMO’s founder… 

Alana Richards is the founder of SUMO. Originally from Ireland, she moved to Berlin in 2008, where she worked as a contemporary artist for over a decade, producing a number of her own exhibitions. She also brings extensive experience as a visual merchandiser within luxury fashion and retail. This combination of art, fashion, and visual presentation has shaped SUMO’s curatorial and visual direction since the outset. Past collaborations include SO/ Berlin Das Stue and SO/ Paris, with a dedicated Paris pop-up during Paris Fashion Week and Haute Couture Week. SUMO has also collaborated with Amanda Lepore on an original analogue editorial photographed in New York. 

Photography: (c) Courtesy by SUMO.