Kristen Stewart & CHANEL bring us the big surprise in the perfume world

“A woman who doesn’t wear perfume has no future”, Gabrielle Chanel said a while ago. Fast-forwarding from the days of the legendary fashion icon, a new fragrance is going to be born. Gabrielle Chanel, Chanel’s latest perfume and the first stand-alone perfume of Chanel in the last 15 years, is going to be released in September 2017.

The ultimate Chanel girl, Kristen Stewart is going to be the new face of the campaign for GABRIELLE CHANEL perfume, the new women’s fragrance composed by Olivier Polge in cooperation with the CHANEL Fragrance Creation and Development Laboratory. What is going to perfume smell like? Well, we don’t know yet, but as long as Gabrielle Chanel herself was the source of inspiration, we are pretty sure that is going to be addictive. And it will fascinate the world.

Created and shot by brilliant young British director Ringan Ledwidge, the campaign is slated for release in September 2017. 
The print campaign for Gabrielle Chanel perfume was entrusted to photographer Karim Sadli.
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Kristen Stewart is the face of the new perfume Gabrielle Chanel

A proven, talented actress, Kristen Stewart has been an ambassador for the House of CHANEL since 2013. She has already served as the face of such dedicated campaigns as the Métiers d’Art collections, Paris-Dallas in 2014, Paris to Rome in 2016, and is currently featured in the campaign for the GABRIELLE bag by CHANEL. Kristen Stewart was also the face of the EYES 2016 and 2017 makeup campaigns, as well as the FALL 2016 LE ROUGE COLLECTION N°1.


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#tbt Chanel’s Gabrielle Bag