Into the (natural) light: COS SS 2020 collection was shot by Zoë Ghertner

How does the perfect spring wardrobe looks, for me? A lot of white, beige, grey and blue, some asymmetrical cuts, a hand full of natural fabrics, a hint of classic and a big dose of coolness. Add to that an incredible natural light captured by the lenses of one of the most acclaimed photographer of the last years (Zoë Ghertner) and a beautiful model (Freja Beha Erichsen). In less words, but more images, as the COS spring/summer 2020 collection. 

COS – cosstores.com / @cosstores. Since 2007, London-based COS has remained true to its philosophy – to offer high-quality fashion collections as well as reinvented classics, with a modern, timeless, functional and tactile design.
ZOË GHERTNER – @zoeghertner. Los Angeles based photographer, and New York native Zoë Ghertner is known for her naturalistic style of photography and strong portrayal of women. She worked with famous magazines and she has held exhibitions in several galleries from Los Angeles and New York. 

About the campaign for COS SS 2020 collection… 

…. explores a collection of elegant classics and deconstructed utilitarian references featured on iconic models Freja Beha Erichsen, George Okeny and Yang Hao, styled by Hannes Hetta. 
… illustrates an intimate study of character and garment interaction, epitomised by understated styling and a distinctively candid direction.
… has a minimalist location, that complements the collection’s foundational colour palette of natural ecru, soft neutrals and industrial light greys with accents of electric cyan, bold red and indigo blue.
… with some modernist garments are bound by technicality and innovation, reflected in-focus with a foiled high-twist shine fabric and coated denim. Movement is visualised by fluid, effortless draping and layered silhouettes. 

Photography: COS 

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