Chanel X 4: the fashion brand opens seasonal boutiques of Bodrum, Capri, St. Tropez & Marbella

There is no summer until a Chanel seasonal boutique is not opened yet. 🙂 And this summer, not one, but four Chanel boutiques open in Bodrum, Capri, St. Tropez and Marbella. If your summer holiday brings you to these wonderful locations, don’t forget to search for the Chanel boutique. 

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The charm of St. Tropez

As every year now, La Mistralée villa welcomes the Chanel seasonal boutique in Saint-Tropez. Beige tones of the floor, pinky-beige walls and the touches of black and white decorations – the boutique evoke the private sphere of Gabrielle Chanel. Elegantly furnished, the different rooms of the boutique evoke the private sphere of Gabrielle Chanel: in the vestibule, a wing chair sits next to a Goossens table with a wheatsheaf base that hosts a selection of accessories. In the double salon, a large fawn velvet banquette, inspired by Gabrielle Chanel’s own sofa in her apartment at 31 rue Cambon, Add to that white bougainvillea in the garden, , black metal lanterns, sunbeds and wrought iron furniture and a wooden terrace. 

To buy here: the beautiful dresses from Spring-Summer 2022 Ready-to-Wear collection. To try: the season’s bags. To admire and put on: the shoes displayed in the pool house, decorated in the same spirit as the villa. (The boutique will be open from April 8th through to the end of September 2022, on 1, avenue du Général Leclerc) 

The calm in Bodrum 

The boutique in the beautiful area in Turkey stands out as an impressive structure composed of local travertine stone and wood. Its modernist form, with clean lines is in step with the graphic codes of the House while the rooftop features an eye-catching double C in black and white gravel.  

To discover: the latest Chanel creations, starting with the colourful and joyful Spring-Summer 2022 Ready-to-Wear collection, the 2021/22 Métiers d’art collection, and, finally, the Fall-Winter 2022/23 pre-collection. Ideal for summer days and warm nights, the playfully graphic Chanel Coco Beach 2022 collection, exclusively available in a few Chanel boutiques worldwide, will be present in Bodrum. A selection of shoes and handbags, including the Chanel 22 bag will also be displayed, as well as the iconic and timeless J12 watch and the emblematic Coco Crush Fine Jewelry. A new eyewear display has been added to the boutique entrance, and a selection of fragrances is available, including Les Eaux de Chanel collection. (Chanel seasonal boutique in Bodrum from April 15th  to September 30th, at Mandarin Oriental Hotel).  

La dolce Chanel vita in Capri 

Chanel reopens its seasonal boutique on the idyllic island of Capri, just a short stroll from the picturesque shopping destination of via Camerelle. This year, clients will discover a new design evoking the elegance and inviting nature of a modern, Mediterranean villa. 

The latest Chanel collections and creations are housed within graphic display alcoves, outlined by minimalist white frames. You will discover the Spring-Summer 2022 Ready-to-Wear collection, a tribute to the carefree and confident allure of the 1990s, and coming later in the season, the 2021/22 Métiers d’art collection, which celebrates the virtuosity of Chanel’s privileged artisan partners. Also present will be the Chanel Coco Beach 2022 collection, which is available exclusively in a few Chanel boutiques worldwide and the Fall-Winter 2022/23 pre-collection. Highlighted on one side, is a range of shoes and handbags, including the Chanel 22 bag and a dedicated eyewear display. 

From Chanel Beauty, is Les Eaux de Chanel, the fragrance line that proposes an imaginary olfactory journey. This year, the collection presents the new perfume from Les Eaux de Chanel collection, Paris-Paris, alongside some of the House’s most famous fragrance like N°5 or Coco Mademoiselle. (The seasonal boutique in Capri from April 11th to October 31st. Via Vittorio Emanuele, 61)

Marbella, house of Chanel 

For the second consecutive year, Chanel reopens its boutique at the Marbella Club, the renowned Spanish beachfront resort on the Mediterranean coast in Andalusia. The spacious boutique, consisting of three salons spanning over more than 160 square metres, boasts a new design that captures the allure of a modern summer villa as befits the paradisal setting and relaxed ambiance of the hotel. You will discover the first of two Ready-to-Wear salons and the collections, starting with the Spring-Summer 2022 Ready-to-Wear collection, a tribute to the carefree and confident allure of the 1990s, and, later in the season, the 2021/22 Métiers d’art collection, which celebrates the savoir-faire of Chanel’s privileged artisan partners, followed by the Fall-Winter 2022/23 pre-collection and to finish the Fall- Winter 2022/23 Ready-to-Wear collection devoted to tweed.

A highlight among the accessories is the House’s latest creation, the Chanel 22 bag — available in joyous summer shades. Plus: the Chanel Coco Beach 2022 collection and a section dedicated to watches and fine jewelery.  The precious Les Exclusives fragrances will also be displayed, as well as the fresh collection Les Eaux de Chanel. (The seasonal boutique in Marbella is open from April 11th to October, at Marbella Club Hotel)

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