Allude Spring/Summer 2016 collection: zen attitude

Knitting and cashmere for the warm season? Why not, when they took the shape of fluid and easy dresses?! The creative director Andrea Karg of Allude fashion brand made this possible, in the most light and comfy way. Therefore, her “Rise of the Imperfection” collection for Spring/Summer 2016 focuses on the body’s core in all its diversity. Gently wrapped and folded cashmere creates unseen knitted surfaces which are playfully combined with flared skirts featuring elements of linen and denim. “My inspiration for this collection is freedom of every person and her individual way of life. Open-mindedness and not following any strict rules are in my opinion a symbol of our Zeitgeist. It is this attitude and philosophy, which actually fills my look into life – everything is acceptable, there are no border”, said the creative director of Allude in an interview during Paris Fashion Week.
I loved the collection (yes, because I love the white pieces with unusual cuts and soft textures) and I lust for the impressive jewellery. Fabrics follow the silhouette and do not constrict the body (that’s maybe . Andrea Karg said that she cares about comfort and lightness for women to be able to move with her clothes on. Drapés are beautifully crafted and elegant, and the long skirts are combined with cardigans and sweaters. Mint, blue and écru are associated in a soft, fresh mix. The jewels are incredible too. The golden vegetal designs, especially the big palm leaf adds an exotic vibe to the collection.
The brand was founded in 1993 by Andrea Karg and is based in Munich. It stands for luxury knits and modern attitude to life. Now is represented in the best boutiques and department stores in more than 30 countries.


Andrea Karg

Andrea Karg

Styling : Samuel Drira – Hair : Delphine Courteille (l’Oréal) -Make up : Ludovic Engrand. Jewellery : Inderjeet Sandhu – Shoes : ALLUDE. Photo : Shoji Fujii – Show production : Devi Sok – Music : Senjan Jansen – Casting : KVVK Production.