A sea of fainting memories, a story in white waves of fabric: an unusual choice, maybe, for a hat’s campaign. But the French designer Benoît Foucher managed to put in some beautiful images his creations of millinery craftsmanship. Carefully, he notched the moleskin, the cashmere and the velvet felts, cutting them coldly, in such a way that their shape was changed. Each piece is shaped on a wooden hat mold, by hand, in the respect of the high-end french hatmaking tradition. Made in France, in limited edition, each hat has a serial number.
Benoît Foucher follows, between 1997 and 2000, a formation of styling-model making at the school Chardon-Savar in Paris. During two years, he realises unique pieces for the Galerie Simone. He launches then into top of the range hats by creating his eponym brand. In July 2011, he accessorizes the catwalk event of Julien Fournié for the designer’s F/W 2011-12’s collection. 2014 sees the return of the brand Benoît Foucher with a F/W 2014-15 collection presented at Nouvelle Affaire in Paris.