A new exclusive perfume: CHANEL 1957

Is it a year? An address? Two numbers combined? 1957 is all those things as well as the link between CHANEL and the United States. CHANEL 1957 stands, as well, for the newest perfume from LES EXCLUSIFS DE CHANEL collection. 

Les Exclusives, the most precious fragrances of the house of Chanel are in limited edition. The CHANEL 1957 will be available from 15th of January. 
Chanel Fragrance & Beauty Concept (Baneasa Shopping City) also houses LES EXCLUSIFS DE CHANEL. (www.chanel.com, www.baneasashoppingcity.ro)

France discovered the fragrance N°5 in 1921, and the Americans fell in love with it three years later in 1924, the same year the first makeup collection was launched. “Americans buy all things luxurious, and the greatest luxury is fragrance”, Gabrielle Chanel said. But the Americans didn’t buy only perfumes, but they fell in love with Chanel’s outfits and personality. She was hailed here as the most influential designer of the 20th century in 1957. 

Alongside the reopening of the New York boutique on 57th street, CHANEL is celebrating 1957 with a new eau de parfum in the LES EXCLUSIFS DE CHANEL collection. 1957: the year of Gabrielle Chanel’s consecration in America, but also 19, like the day of her birth, and 57, like the street number of the biggest CHANEL store in the United States. A creation that builds an olfactory bridge between France and America, joined by that iconic style. A timeless style, the CHANEL style. 

This is the third LES EXCLUSIFS DE CHANEL creation composed by perfumer-creator Olivier Polge, in cooperation with the CHANEL Laboratory of Fragrance Creation and Development. And includes an assembly of eight white musks, 1957 is structured like a layered composition: musk, vanilla, honey notes, a hint of cedar, others with pink pepper, coriander seed or orange blossom. 

Photography: (C) CHANEL 

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