Tommy Hilfiger rocked London with ROCKCIRCUS

Fashion, music, topmodels, entertainment: Tommy Hilfiger brought to London the most dynamic fashion show ever, ROCKCIRCUS. Add to that not one, but three different collections and the possibility to buy anything, instantly, on every channels possible, in 70 countries.

There was a cool vibe on the runway. And the show was opened by international supermodel Gigi Hadid and featured top models including Bella Hadid, Anwar Hadid, Devon Windsor, Hailey Baldwin, Joan Smalls, Sara Sampaio, Jourdan Dunn, Georgia May Jagger, Lucky Blue Smith and Presley Gerber. (Photo up, in the front row, Lottie Moss (L) and Jasmine Sanders) 

TOMMYNOW “See Now, Buy Now” – see and shop the collection on  www.tommyhilfiger.com

What we have seen? A collection about ‘90s heritage, a Tommy Hilfiger vision of modern Americana where youth culture and grunge meet prep. Think tradition with a street style twist, statement-making tartans, unexpected proportions and salutes to athletic and skate.

Inspired by Tommy Hilfiger’s longtime love of rock-and-roll, the show combined a touch of glamour and nostalgia with a fresh, edgy new attitude. Fall 2017 TOMMYNOW, the brand’s third in-season runway show, closed London Fashion Week. The “ROCKCIRCUS” event brought the TOMMYNOW “See Now, Buy Now” runway show to London, with global brand ambassadors Gigi Hadid and The Chainsmokers.

For the first time, TOMMYNOW included both men’s and women’s collections, in addition to the third TommyXGigi collaborative capsule, and all runway looks were available across an ecosystem of immediately shoppable channels in more than 70 countries.

The runway finale (seen by more 2000 guests) morphed into a modern circus act with athletic aerial performances by NoFit State, the U.K.’s leading contemporary circus company. The eclectic troop gave a new definition to “ROCKCIRCUS” before The Chainsmokers took the stage for an exclusive performance to celebrate the launch of their global ambassadorship for TOMMY HILFIGER men’s.

Photography: www.tommyhilfiger.com

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