J’adore RiRi – Rihanna is the new muse of Dior 

Rihanna is the new muse of Dior! Parfums Christian Dior has announced that Rihanna will embody the world of J’adore. The adored legend, chart topping musician and model of empowerment, once again pairs up with long-time friend Steven Klein, for a new campaign to be revealed on September 1st.

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The fragrance has been present for women all over the world, brilliantly and faithfully, for over two decades. It is the perfume of a powerful, liberated, and independent woman, which resonates with Rihanna’s personal story, one she has made her own, wearing it as an emblem of boldness and seduction. “Being the new face of J’adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity”, says Rihanna. 

“We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her”, added Véronique Courtois, CEO – Parfums Christian Dior. 

Image from J’adore Dior exhibition in Paris