A new Innovation Stories by H&M is going to hit the (virtual) shelves these days and we are just eager to see it. Inspired by the ’60 style, H&M Innovation Re-Enchantment Design Story collection propose mini dresses, with sequins, beads and decorative stones. 100% recycled.
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H&M Innovation Re-Enchantment Design Story collection will be available exclusive online from 23rd of March. www.hm.com.
“With this collection we wanted to focus on the progress H&M has made with recycled-content embellishments. It’s always important to take a long-term perspective when it comes to sustainability, while at the same time agitating for change. Increasing the recycled content of the sequins, beads and rhinestones to 100% in this collection represents years of hard work and collaboration between multiple teams at H&M, and we know it will have a big impact on future collections”, says Ann-Sofie Johansson, creative advisor at H&M.
“This collection celebrates the wonder of the natural world with beautifully embellished looks designed to delight. Not only are they dazzling from a fashion perspective, but they represent a milestone in more sustainably sourced embellishments, something we’ve worked hard to improve over the last eight years”, says Ella Soccorsi, assortment designer at H&M.
About the collection we should know…
The collection manifests in classic, clean silhouettes in precious jewel tones trimmed with glistening decoration.
Key pieces comprise a series of mini dresses, with two emerald-green and citrine-yellow styles rendered in recycled polyester and amped up with sequins made from recycled PET plastic bottles, and rhinestones and beads made from recycled plastic display shelves and boxes.
A pearly-white embellished mini dress is created from a linen-viscose blend, using traceable Livaeco by Birla Cellulose™ viscose sourced from certified sustainable forests. Rhinestone-trimmed denim pieces in a blend of organic and recycled cotton form a streetwise counterpoint.
A pair of statement platform shoes in an organic silk and viscose blend, using LENZING™ ECOVERO™ viscose derived from renewable wood sources, and bold jewellery in faintly Surrealist shapes, made in post-consumer recycled brass, complete the line-up.
About H&M Innovation Stories: H&M Innovation Stories was launched in early 2021 and comprises a series of themed collections dedicated to promoting more sustainable materials, technologies and production processes.
