Miss Dior, New Look & the amazing story about Christian Dior, his sister and the roses of Grasse 

Yes, the iconic Miss Dior has a new look, both inside the bottle and out. First introduced alongside Christian Dior’s era-defining New Look in 1947, the fragrance was inspired by his younger sister Catherine Dior – Christian Dior’s beloved sister whose entire life was symbolized by love and commitments. Almost eight decades later, Miss Dior Eau de Parfum returns with a new composition – created by Dior Perfume Creation Director Francis Kurkdjian – that keeps the rose at its heart while taking on a creamier, more gourmand character.

www.dior.com. The products are also available in Dior Boutique (Băneasa Shopping City) 

The notes now… Miss Dior Eau de Parfum is now the modern heiress of this unique Dior spirit. This creamy Chypre enveloped in gourmand notes of vanilla and almond is underpinned by soft, supple woods, illuminated by a bouquet of roses, where an exquisite Grasse absolute from exclusive house partner estates shines. 

The iconic bow… Irreverent, elegant and recognizable at first glance, the Miss Dior dagger bow has now adopted the iconic House houndstooth pattern. This timeless style code is a signature element that Christian Dior borrowed from men’s wardrobe classics. A spontaneous, avant-garde choice that sought to further accentuate the bold new femininity that had just been born with the New Look.

But the story. You have to read the entire Christian Dior passion for roses story…

Miss Dior Eau de Parfum opens its heart to the most beautiful, legendary Grasse Roses. Among them, Christian and Catherine’s roses.

It is a beautiful story that deserves to be told: Christian Dior had given his heart to Provence, where he liked to retreat, far from the tumult of Paris, and find joy in a simple, hedonistic life. Here, above all, he saw his wildest dream come true: cultivating hectares of perfume flowers at the Château de la Colle Noire, in Montauroux. There is no doubt that he intended to use these perfume flowers in his fragrances, as he required the finest raw materials both for his perfumes and for his couture.

Catherine, his beloved sister, had moved to the Naÿssès estate in nearby Callian in the 1930s. It offered a long-term family refuge – to which she returned after the painful years of the Occupation and deportation – for this woman who had bravely followed the love of her life to join the French Resistance. She rediscovered peace and beauty in the Fayence region, where she transformed the Naÿssès farmhouse – originally flanked by fields of legumes – planting Centifolia Roses destined for perfume production. 

The fate of the Dior family was sealed. The May Rose, queen of perfume flowers, symbolized their roots in the Provençal soil and their declaration of love for perfumes.

Time has passed and this moving story has continued: the Château de la Colle Noire and the Naÿssès estate are brimming with life, dedicated, among other things, to cultivating the centifolia Roses that shine at the heart of Dior perfumes. These flowers are joined by harvests from a dozen Grasse estates that are exclusive Dior partners, supported by a solidarity initiative started by Carole Biancalana from the “Domaine de Manon” then Armelle Janody from the “Clos de Callian”. Cultivated on this same unique terroir, the May roses nestle between the sea and the mountains where, sun-drenched and swept by the Mediterranean winds, they thrive, thanks to these opposing forces. 

Photography: (c) DIOR.