Stockholm Fashion Week was cancelled. For a sustainable future

It is correct. One of most expected international fashion weeks, the Stockholm one, scheduled to be take place between 27th and 29th of August 2019, was cancelled. Swedish Fashion Council named sustainability concerns and desire to move away from the traditional fashion week format as driving reasons behind the decision. “Stepping away from the conventional Fashion Week model has been a difficult, but much considered decision.” says Jennie Rosén, CEO at Swedish Fashion Council.

It was a hard decision, I suppose, and I hope that I will see the Swedish designerțs works online, in beautiful campaigns and photos. On the other hand, that is one of the boldest movements on the market and (maybe) a necessary one. The fashion industry is the second polluting industry in the world and, no other than a few days ago, Kering SA, owner of Saint Laurent, was blamed by the eco supporters because, even the company has positioned itself at the forefront of a movement to clean up fashion’s #environmental impact, flew in participants from around the world for the Saint Laurent show in Malibu’s Paradise Cove, releasing thousands of pounds of carbon dioxide. ⁠

“We need to put the past to rest and stimulate the development of a platform that is relevant for today’s fashion industry. The Fashion Week format has been discussed extensively within the industry over the past years. Now it is time to make a difference, if we are to maintain Swedish fashions’ strong position and to accelerate on its great success. Swedish Fashion Council will focus on creating tools and platforms in order to support and prepare the industry for the future”, says Jennie Rosén, CEO at Swedish Fashion Council.  

In addition, the council plans to relaunch its’ Fashion Talents incubator program. This program will assist with emerging brands to help with developing their business. 

Photography: @swedishfashioncouncil  


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