I knew it. I waited for it. Yes, Moschino (and his funny talented designer Jeremy Scott) is the next fashion house that will unite the forces with H&M for the new capsule collection in the fall. Dolls, American logos, Mickey Mouse, cartoons, junk food… they all are going to be (probably, hopefully) on the next pieces from H&M capsule collection.
In a live broadcast to attendees at Coachella festival, the collaboration was announced via a phone call between Moschino’s creative director Jeremy Scott and Gigi Hadid — with the duo decked in H&M x Moschino garments at the Moschino Coachella bash. The tie-up is said to revolve around a “TV concept”, with the collection ranging womenswear, menswear, accessories and, “a few extra suprises”, to be named Moschino [tv] H&M. Scott said, “I am so excited about this. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
“What I can promise is that, of course, there will be fun and colour and cartoons. Of course, we have to have cartoons! Like all my collections, it’s humour meets haute couture meets the street. That’s been a hallmark of my work for Moschino, and I want to continue to explore that with this collection. For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past”, said Jeremy Scott in an interview published on www.hm.com page.
Photography: (C) www.hm.com