Some memories about the “Little Prince” book, a dash of couture and a lot of passions: that is, for short, the story of #B683 perfume, the unique creation of the exclusivist haute couture designer, Marc Antoine Barrois.
B683 is a result of the meeting of two young designers. One is a couturier, the other a perfumer. The artistic skills of the former and the olfactory talent of the latter together sparked a magical and pleasant fragrance with its notes of spices, leather and wood. I talked to Marc Antoine Barrois about the only (until now) creation in perfumery world, about love, haute couture and future in the scent’s world.
So, you have started in fashion and, actually, this is your first perfume…
When I was just 18 years old I have started in a fashion house conducted by couturier Dominique Sirop and I learned that haute couture is not only about great designs for your clients, but also about the service and experience. Then I worked with Jean Paul Gaultier and Jean Claude Jitrois and all the experience spending time with the special clients, with no so many people around taught me to pay attention to all the details, to the craftsmanship, to those unique details that make a piece special. And this world of fashion led me encounter the perfumer Quentin Bisch.
And that’s how B683 happened…
Well, he asked me if I want to create a perfume, but I told Quentin that I cannot design a perfume, I cannot sketch it., as I do in clothes But I started to work with him and try different smells – it is a nice memory, a bad one, smells like soft or red… the whole experience was more as a psychoanalysis, in a way.
What was your intentions for this B683 perfume?
I created this perfume for men (even now 30% percent of people buying is women). I knew I wanted to be elegant, but not to powerful, to last all day, to be like a signature for the men who wear it.
If you could translate it in a fashion world, what this perfume would be?
I think this is a beautiful coat, elegant, light, beige, that a woman can borrow in a chilly night from her lover.
How did you choose the name of the perfume (inspired by The Little Prince book)?
As I said, every client is unique for me and, to do a good work, I need time to work with him, to know him. As the Little Prince did with the fox. And the book teach us to be tolerant, to be kind, to take time for others. And I really wanted the perfume to be about this message, to share my values. Also, the box of the perfume is designed as a postal card and you can re-use it to send some messages to the loved ones.
What is next?
We are launching a new perfume next month.
The #10yearschallenge to come?
It’s not just mine, it’s a world challenge – to find the path to work in the most respectful way to the planet.