80 years and one icon: reinvention of Ray-Ban history
I am a Ray-Ban lover. I have always been one, since I bought my first pair (I think I still have it somewhere, in a drawer). It was an Aviator, of course. After 80 years of Ray-Ban existence and a dozen of years of my passion, it’s time to celebrate. And to remember, through the beautiful collages by artist Dewey Saunders, the Ray-Ban history. A story of reinvention. (photo up – Reinvented Aviator 1937)
Dewey Saunders works could be seen on – https://society6.com/deweysaunders.
Since launching as the first ever sunglass brand in 1937, Ray-Ban has constantly reimagined its most iconic products. With Ray-Ban Reinvented we’re celebrating the evolution of Ray-Ban’s four Icons – Aviator, Wayfarer, Round and Clubmaster – with a visual take on reinvention. The perfect visionary partner to Ray-Ban, artist Dewey Saunders brings to life the world of each frame.
The iconic models of Ray-Ban…
Ray-Ban Aviator – the story starts with the pilot John A. Macready and military. In the 60s, Ray-Ban Aviator became a symbol of the “anti”. And a symbol for rebel heroes as Marlon Brando in The Wild One and Tom Cruise in Top Gun. (The reinvention included Ray-Ban Shooter, Outdoorsman, Leather Craft, Ambermatic, Mirror, Evolve, Blaze, Optical.)
Ray-Ban Wayfarer – with new materials and technology emerging in the 50s, the door was opened to a universe of new styles. Plastic made elaborate frames possible – and the thick angles of the Wayfarer became an instant icon. (James Dean in Rebel Without A Cause or Tom Cruise in Risky Business?) Next was Wayfarer Folding.
Ray-Ban Clubmaster – the 50s came back in full swing. Inspired by the masculine “browline” styles popular at the time, the winged frame became an instant retro-classic. Next was Clubmaster Aluminium.
Ray-Ban Round – worn by icons like Janis Joplin or John Lenon, round glasses took on the spirit of free thinkers and poets. The next evolution of Round: Ray-Ban Hexagonal.
The 16 “Reinvention” products available for purchase are: Ray-Ban Aviator 1937, Optical, Blaze, Outdoorsman, Shooter, Ambermatic Leather, Craft, Mirror, Evolve. Ray-Ban Wayfarer Classic and Folding.