The cool minimal: COS #10years collection

No one does the minimal better than COS. For me, the love story with the brand had started with a beautiful cut white shirt and a blazer. And it was taken further by the continuously link between COS pieces and the art and design world over the years (just to remember the collaboration with Agnes Martin, the Serpentine Gallery and Guggenheim projects or the Salone del Mobile project with the London based Studio Swine). So I had to say “Happy Birthday” to one of the coolest brands.

COS #10years collection

The brand is celebrating its 10 year anniversary (it opened its first store on London’s Regent Street in 2007), and with it, releasing a 10-piece capsule collection of pieces for women, men, and children that stays true to the label’s dedication to modern twists on wardrobe staples and reinvented classics.

COS collection 10 years

Every piece starts as a puzzle, the first patch of the shirt of the dress decides the next one, and there are almost zero material loss in the process. The colours are also cool minimal (white, sandy beige) and the fabrics are modern, timeless, tactile and functional, as Karin Gustafsson, Creative Director of COS said.

COS collection minimal

To put it simply: the perfectly cool minimal pieces with Japanese influences – shirt dresses and kimono sleeves, squared-cuts of the tops – are going to be the perfect choice for the the  airy spring-summer wardrobe (and they’re all available today in stores worldwide and on

COS #10years collection