The new Pucci collection made a splash in Capri

Mix Capri, Pucci iconic prints, some blue shades of Mediterranean sea, a dolce far niente spirit on a rocky beach and… a lot of prosecco in one shot and you will get the most funny, colourful and tonic launch of the spring: Emilio Pucci, “La Grotta Azzurra” collection. And, with that, Camille Miceli, the new designer of the house, made a cool entrance into the fashion ring. An she did it in style, with a 160 guests flown in from Paris, Milan, and London, decadent dinners and hours-long lunches at Bagni di Tiberio, morning yoga classes for stylish Pucci yoginis and “how-to-style-a-scarf” lessons in the label’s store on Via Camerelle.

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“A new journey” is how Camille Miceli, Pucci’s Artistic Director, defines the Florentine House’s new direction. Focusing on a modern way of thinking, living and moving, well beyond style, she has reinvented an ultra-contemporary way of dressing, deeply rooted in the history of the House of Pucci. 

Camille Miceli – Pucci launch at Bagni di Tiberio

The see-now, buy-now collection—called La Grotta Azzurra and released in three drops, the first of which launches exclusively on—was presented live in various tableaux vivants throughout the island, with Pucci-clad models.

The spirit…

A nomadic, multi-seasonal, multi-destination wardrobe, to be mixed and matched as desired: Camille Miceli has coined a new vocabulary. Pucci’s iconic motifs are reworked in a mix-and-match of patchwork or all encompassing enlarged or downsized patterns… Geometrico, Girandole, Marmo, Iride, Fagiano, Rombi, Dalia or Pesci are thus transported back to the House’s roots, with a new design process that respects the imperfection of the handcrafted, restoring the poetry back to the original design.

The important facts of the collection

* The logo – the signature detail marking the new design approach is yet another nod to the House’s origins: a new logo inspired by an archival 1953 “Capri Sport” label. This intertwining dual fish, shaped as an emblematic P, is woven as a nudging reminder, into a belt buckle, a pair of wedges or wooden-soled sandals, and can be incorporated into a hoodie or jumper, or transformed into a single earring.

* Short or long caftans and kimonos are made of supple, fluid materials: cotton voile, silk chiffon, drill, stretch jerseys, towelling… It’s the ultimate simplicity in sophistication. Foulard mini-skirts dance, shorts and trousers frolic with extra-large flower patterns; fringes and ribbons are pulled through metal eyelets, underlining the appearance of an ankle, the curvature of a back, neckline, and form.

* “La Grotta Azzurra” Camille Miceli transcends the boundaries of gender: fleece jumpers, silk-twill sets or Italian friulane are effortlessly juxtaposed in a gender-fluid wardrobe proposal. A similar joyful and highly desirable approach is maintained for accessories: woven straw or dual-material canvas tote bags, made from upcycled vintage scarves, bold hoops, towering and colourful wedge sandals, scarf hats and fishy flip-flops… And since elegance is a form of play — backgammon, beach cushions and even playing cards are integral to the collection.

Photography: (c) of Pucci.