“Everything I do, I do with passion. There isn’t one thing that I undertake without telling myself that my entire life depends on this specific thing”, Gabrielle Chanel said. And I think she would have been proud of the fragrance name after her.
I guess that everybody waited to see the new fragrance by Chanel, especially that is the first perfume launched by Parisian house in 15 years. And the expectations were high for the fragrance Gabrielle Chanel. And it couldn’t be less then the woman: majestic, courageous, valiant, bold and passionately feminine. A fragrance for a woman who chooses her own path.
My impressions? Well, I just loved it. It was as I expected to be, and a little bit more.
First, I like a lot the shape of the bottle and the very thin glass (probably the most delicate bottle in the entire history of Chanel fragrances) and the feeling that this one, instead of incapsulating the scent in it, it will allow fragrance to radiate. Bordering between gold and silver, the matte lame colour of the stopper is directly inspired by the Haute Couture fabrics preserved in the Chanel Heritage department.
Secondly, I think that in-house perfumer Olivier Polge created a perfume with a scent that make you daydreaming of an endless summer in a floral Wonderland. Polge has created from scratch and is dedicated to the rebellious and passionate nature of brand founder Gabrielle ‘Coco’ Chanel. He has created an imaginary flower for Gabrielle, a whirlwind of petals derived from ylang-ylang, jasmine, tuberose and orange blossom. Intensifying and altering these flower’s various traits with other ingredients like white musk, milky sandalwood and even a burst of blackcurrant, the effect is of a luminous, floral halo.
Finally, I liked the choice of the face for Gabrielle Chanel perfume campaign. Chanel has hinted talented Kristen Stewart as the face for the campaign (she has previously fronted fashion and make-up campaigns for the brand). The ad campaign film was directed by Ringan Ledwidge and will be released by the end of this year.
What could we say? 2017 is clearly the year of Gabrielle. Chanel’s new Gabrielle line of bags debuted in April.
Photography: (c) Chanel
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