Fine lines drawn in Carbon: take a look at DZHUS SS17 collection

It’s been a while since I chatted for the first time with the talented designer Irina Dzhus about her architectonical designs. Since that talk (READ the interview here) DZHUS collection became better and better – and I am not the only one to say, as meanwhile, the brand DZHUS has been featured in the top international media, including Vogue, Dazed&Confused, Harper’s Bazaar, L’Officiel, Marie Claire, Elle, Cosmopolitan.

DZHUS clothes are for sale at
DZHUS Facebook PAGE – here. 
The interview with Irina Dzhus, here, on

Therefore, I was looking forward to see what Irina got for Spring/Summer 2017 collection. And I was surprised, as well. DZHUS pieces are as clean and architectural as I remembered, with clean and perfect cuts, with an aesthetic reminding me of avant-garde buildings. “DZHUS Spring/Summer 2017 line, Carbon, is dedicated to the phenomenal element that forms the key component for all known life on Earth. Carbon is a quintessence of black, the fundamental colour of DZHUS’ identity”, explained Irina Dzhus to me. “Carbon is coal, traditionally mined in Ukraine, the homeland of DZHUS. The workers’ rigid routine, uniform and stern industrial constructions have inspired the surly, utilitarian leitmotif of the designs. Carbon is graphite, used to draw harsh lines and delicate shadings, which have embodied in contoured edges and sheer textures of DZHUS monochrome garments. Carbon is ashes, which will remain when we are gone, as a symbol of life’s fragility and the eternal cycle of nature.”

DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer Irina Dzhus. The brand’s design concepts are based on interaction and transformation of construction modules, aimed to create new aesthetics of the form – alternative and virtually archetypical at the same time, categorical but variable. (

Photo: Olga Nepravda / Style, makeup & hair: Irina Dzhus Models: Maria Grebeniuk @ KModels, Anita Stemkovskaya @MY Model Management