Diesel Library line comes with a digital passport for the sustainable denim

May 21st, 2021 / by / in: Cool things / No responses

Fabrics with low impact, recycled fibres, sustainable treatments for the denim. And a QR Code used as a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item. These are the main features of the latest DIESEL collection. Photo below – made up with more than 3.000 pairs of denim jeans from the dead-stock. 

A sneak peek of the first DIESEL LIBRARY collection will be seen during Glenn Martens’ premiere show in June, 2021. 
The garments will be available in selected Diesel stores around the world, on diesel.com and in the best multi-brand stores in the world starting from November 2021.

DIESEL announced the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY. To be unveiled for Spring/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. 

The important features – traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece, working as a digital passport –  for this line are: 

  • Fabrics feature low impact materials, such as organic and recycled fibers. 
  • Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals.
  • Trims: leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hangtags and patches, are realized in FSC certified materials.

Photography: Diesel

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