A new landmark for CHANEL: No.1 collection
CHANEL No.1 collection just been launched, marks a new era for the brand: meet the modern homage to Gabrielle Chanel’s timelessly chic camellia!
Gabrielle Chanel’s beloved camellia is as iconic as the designer herself. Motifs of her favourite flower, which she considered to be a lucky emblem, decorated her apartment and featured in her collections. Today, the white camellia remains synonymous with the fashion house, and is regularly referenced throughout fashion and beauty collections. But here is the new twist of the plot: a red camellia, that is the symbol of the brand new collection: CHANEL new No.1.
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No. 1 de CHANEL offers an innovative, global and sustainable approach to beauty, combining skincare, makeup and a fragrance mist. This new line, with sensorial textures, preserves the radiance of youthful looking skin by supporting sources of vitality.
The camellia red has inspired the launch of No.1 de CHANEL, a new collection of nine products, which includes skincare, make-up and a fragrance mist. The collection will be available in stores from January 2022. www.chanel.com
What makes CHANEL No. 1 special?
First of all, the number – of course every beauty lover knows about famous No.5, but now CHANEL house considered that is a perfect time for No.1 line. Secondly, the sustainability concept, staying at the heart of this collection: the weight of the jars and bottles has been reduced, 80% of the packaging is glass, there are refillable jars, single-use plastic has been cut dramatically, paper leaflets have been removed, organic ink has been used and many of the lids contain recycled or bio-sourced materials.
The history of the flower behind
In the South-West of France, in the heart of Gaujacq village, CHANEL has been leading since 1998, a project of an exceptional scale around the camellia, Mademoiselle Chanel’s emblematic flower. Dedicated to plant conservation, the garden contains 2,000 camellia varieties collected worldwide, among which are two mother plants of Camellia japonica “Alba Plena”. CHANEL Research revealed the remarkable properties of a red camellia flower extract, from “The Czar” variety of Camellia japonica. At the heart of its petals, it contains a concentration of protocatechuic acid, a powerful molecule previously unseen in the camellias analysed by CHANEL scientists. This flower is capable of helping to protect skin vitality by addressing the first stage of skin ageing.
The CHANEL No.1 collection includes…
- The skincare line:
- Red Camellia Revitalizing Serum – prevents and corrects the appearance of the five signs of ageing;
- Red Camellia Revitalizing Cream – smooths and plumps, provides comfort and radiance;
- Red Camellia Revitalizing Eye Cream – reduces the appearance of dark circles and puffiness, while smoothing the look of the eye area;
- Red Camellia Powder-to-Foam Cleanser – cleanses, purifies and illuminates;
- Red Camellia Revitalizing Lotion – energizes, refines and plumps.
- Red Camellia Revitalizing Serum-in-Mist – counters pollution, refreshes and boosts radiance.
2. The make-up line:
- Red Camellia Revitalizing Foundation – illuminates, moisturizes and protects;
- Red camellia Revitalizing Lip and Cheek Balm – enhances colour, nourishes and plumps lips and cheeks.
3. Fragrance mist:
N°1 de CHANEL – L’Eau Rouge Revitalizing Fragrance Mist – a fragrance mist that scents, refreshes and invigorates.
CHANEL statement: We cannot foresee the future but we can prepare for it. we do not seek to surpass nature’s intelligence. On the contrary, we take the time to examine the need for a partnership. CHANEL endeavours to never forget this by using nature’s intelligence in its creative approach that is built on the eternal rule that ethics and aesthetics are two terms with the same sole objective. There can only be true beauty if the road that leads to it is beautiful.
Photography: (c) CHANEL