oud maison kurdjian

The mysterious scent of the new fragrances from Maison Francis Kurkdjian

April 16th, 2018 / by / in: Dazzling stories / No responses

“Oud is one of the most mysterious ingredient in a perfumer’s palette”, Marc Chaya, CEO & Co-Founder Maison Francis Kurkdjian. Therefore, they have decided to launch not one, but two new fragrances that have the amazing ingredient into their composition. And OUD Extrait de Parfum & OUD Silk Mood Eau de Parfum tell us amazing and sensual stories inspired by some magical nights somewhere in the Arabic desert, under the beautiful moon.

OUD Extrait de Parfum & OUD Silk Mood Eau de Parfum are available on www.beautik.ro and in Beautik Haute Parfumerie stores. 
More amazing insides about OUD ingredient –  https://www.franciskurkdjian.com/in-the-intimacy-of-oud.html

What is the story behind creation of OUD Extrait de Parfum & OUD Silk Mood Eau de Parfum?

OUD Extrait de parfum is an olfactory treasure born of sand, wind and gold. It has the same silhouette and olfactory rhythm as the Eau de parfum, but the most precious raw materials unfold to convey a new, denser, intensified depth. The sweetness of the middle notes is magnified in the Extrait by a plant-derived musk – ambrettolide – which brings a slightly more animal and floral facet reminiscent of iris. Lastly, sweeter, more gourmand base notes galvanise the most precious note of all: oud from Laos.

OUD silk mood is a fabric-inspired fragrance featuring oud wood, one of the world’s most expensive raw material. Evoking the soft, airy touch of silk, OUD silk mood is a precious, enveloping and an integral part of the French approach to orientalism, a blend of Orient and Occident. Fringed with Bulgarian rose absolute, papyrus and blue chamomile, oud wood from Laos is rounded out with elegance.

Oud is a frequent ingredient for Maison Francis Kurkdjian. Why? 

Oud is one of the most mysterious ingredient in a perfumer’s palette. Francis Kurkdjian started to work on oud wood in 2010 and for his own first oud composition, he sought to swim against the tide. Eschewing the trend of aping perfumes from the Persian Gulf, for the Maison he decided to create a very Western fragrance far removed from the stereotypical oud perfumes that were the rage at the time. Our goal was to break free of convention and to get away from that note of oriental, traditional oud and its clichés, to simplify it at its most and outline its quintessence.

What love story (real, imaginary, from books or movies) these two new fragrances would tell, if they have a voice? 

It would be a love story taking place in the magic of the Orient’s A Thousand and One Nights.

To feel & to understand a rare / special fragrance we need… 

To open up our senses…

These things would smell like…
Paris… Petit Matin.
Summer… sea salt on a bare sun kissed skin.
Love… the smell of the loved one.
Gold… Baccarat Rouge 540.

Marc Chaya, CEO CMJN – Cropped @Nathalie Baetens

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