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Love For All: H&M launches Pride Collection 

May 31st, 2018 / by / in: Cool things / No responses

I believe in everybody’s right to love who they want. And to say it out loud. The giant H&M joins, this year, Pride movement, launching an entire collection Love For All. I fell in love with these 5 T-shirts. For now. 🙂

The collection Love for All will be in H&M stores worldwide starting with 31st of May. www.hm.com 
#HMLoveForAll #Standup4humanrights 

The 70s-inspired Pride clothes will be launched on 31 May and will include a range of items – such as T-shirts, shorts, jeans, caps and socks – featuring rainbow colours, prints and slogans. “H&M believes in everybody’s right to love who they want”, said Andreas Lowenstam, H&M’s head of men’s wear design.

The pieces from Love For All collection are fun, with positive messages and the all-important rainbow flag colours. Crop-sleeve T’s are printed with messages such as “LOVE” or “EQUALITY”; T-shirts with bands of rainbows running across them; denim vests with the message on the back “LOVER NOT A FIGHTER”.

Ten percent of the profits made from the sale of the clothes will go towards the United Nations Human Rights Office Free & Equal campaign, which promotes the equality of LGBTQ people around the world.

A photo and video campaign, created with Out magazine will highlight LGBTQ influencers and role models. These include Olympic freestyle skier Gus Kenworthy, pop artist Kim Petras, model and activist Gabrielle Richardson, RuPaul’s Drag Race star Aja, and model and musician Shaun Ross.

Photography: www.hm.com

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