Reinvented_Aviator_1937

80 years and one icon: reinvention of Ray-Ban history

December 11th, 2017 / by / in: Cool things / No responses

I am a Ray-Ban lover. I have always been one, since I bought my first pair (I think I still have it somewhere, in a drawer). It was an Aviator, of course. After 80 years of Ray-Ban existence and a dozen of years of my passion, it’s time to celebrate. And to remember, through the beautiful collages by artist Dewey Saunders, the Ray-Ban history. A story of reinvention. (photo up – Reinvented Aviator 1937)

Ray-Ban sunglasses could be found on www.ray-ban.com / www.optiplaza.ro

Dewey Saunders works could be seen on – https://society6.com/deweysaunders

Since launching as the first ever sunglass brand in 1937, Ray-Ban has constantly reimagined its most iconic products. With Ray-Ban Reinvented we’re celebrating the evolution of Ray-Ban’s four Icons – Aviator, Wayfarer, Round and Clubmaster – with a visual take on reinvention. The perfect visionary partner to Ray-Ban, artist Dewey Saunders brings to life the world of each frame.

The iconic models of Ray-Ban…

Ray-Ban Aviator – the story starts with the pilot John A. Macready and military. In the 60s, Ray-Ban Aviator became a symbol of the “anti”. And a symbol for rebel heroes as Marlon Brando in The Wild One and Tom Cruise in Top Gun. (The reinvention included Ray-Ban Shooter, Outdoorsman, Leather Craft, Ambermatic, Mirror, Evolve, Blaze, Optical.)

Reinvented_Aviator_Outdoorsman

Ray-Ban Reinvented Aviator Outdoorsman

Reinvented_Aviator_Leather_Craft_Ambermatic

Ray-Ban Reinvented Aviator Leather Craft Ambermatic

Ray Ban Reinvented_Aviator_Shooter

Ray-Ban Reinvented Aviator Shooter

Ray Ban Reinvented_Aviator_Ambermatic_Shooter

Ray-Ban Reinvented Aviator Ambermatic Shooter

Ray Ban Reinvented_Aviator_Mirror

Ray-Ban Reinvented Aviator Mirror

Reinvented_Aviator_Evolve Ray Ban

Ray-Ban Reinvented Aviator Evolve

Ray Ban Reinvented_Aviator_Blaze

Ray-Ban Reinvented Aviator Blaze

Ray-Ban Wayfarer – with new materials and technology emerging in the 50s, the door was opened to a universe of new styles. Plastic made elaborate frames possible – and the thick angles of the Wayfarer became an instant icon. (James Dean in Rebel Without A Cause or Tom Cruise in Risky Business?) Next was Wayfarer Folding.

Ray Ban Reinvented_Wayfarer

Ray-Ban Reinvented Wayfarer

Reinvented_Wayfarer_Foldable

Ray-Ban Reinvented Wayfarer Foldable

Ray-Ban Clubmaster – the 50s came back in full swing. Inspired by the masculine “browline” styles popular at the time, the winged frame became an instant retro-classic. Next was Clubmaster Aluminium.

Reinvented_Clubmaster

Ray-Ban Reinvented Clubmaster

Reinvented_Clubmaster_Aluminum

Ray-Ban Reinvented Clubmaster Aluminum

Ray-Ban Round – worn by icons like Janis Joplin or John Lenon, round glasses took on the spirit of free thinkers and poets. The next evolution of Round: Ray-Ban Hexagonal.

Reinvented_Round

Ray-Ban Reinvented Round

Ray Ban Reinvented_Hexagonal

Ray-Ban Reinvented Hexagonal

The 16 “Reinvention” products available for purchase are: Ray-Ban Aviator 1937, Optical, Blaze, Outdoorsman, Shooter, Ambermatic Leather, Craft, Mirror, Evolve. Ray-Ban Wayfarer Classic and Folding.

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